Experiences with nature conservation-oriented regional marketing (online lecture)

Online lecture series on the topic "Active for biodiversity - what can we do?" as part of the special program to strengthen biodiversity in Baden-Württemberg. As a model region for sustainable development, the Swabian Alb biosphere reserve is involved in many projects at the interface between nature conservation and agriculture. In addition to the integration of measures to preserve or increase biodiversity in agriculture, the valorization of the resulting raw materials and products is also essential. With the ALBGEMACHT regional brand, the Bienenstrom project and organic regional out-of-home catering, a great deal of experience has been gained in nature conservation-oriented regional marketing. In a presentation, Rainer Striebel from the Swabian Alb biosphere area office will present the opportunities and challenges. - Registration required.

Course number: 242104424O